The small messages throughout this video clip allows us to realize what it is we are actually seeing through our day to day life. Most people have watched all these adverts and many more with out noticing the position of women, showing that it has almost become common sense.
The advertising has gone from innocent women used for selling the product to their own gender to being shown as sexy. I think that the way women are shown selling objects objectifies themselves and makes them seem weak.
This quote taken from the video clip shows that women are portrayed as a weak form. We still accept this objectification and do not see how we ourselves are demeaning other women.
From Very traditional women, we see them as sex objects in skimpy clothes and seductive positions to be almost erotic to men which shows that women's role in society has changed.
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